Strengthening
Brands.
Connecting
People.
As a full-service event agency based in Lucerne,
we conceive, develop and deliver
tailor-made event experiences
that create lasting impact for corporate and private clients.
What We Do
We cover every aspect of event development and execution. From strategic direction and concept creation to delivery and post-event evaluation, we provide end-to-end support across a wide range of event formats, always tailored to people, objectives and requirements.
Strategy
Concept development
Planning
Experience design
Production
Evaluation
How We Work
Your dedicated project lead will guide your event from concept to completion. Together with The Network - a carefully selected circle of industry specialists - we ensure exceptional quality across every aspect of the event.
1 Understand
We establish the foundation for a successful project. Through active listening, meaningful dialogue and thoughtful questioning, we gain a clear understanding of the initial situation, objectives and requirements. This creates a solid basis for planning and execution.
2 Translate
We develop a strategic concept that serves as the foundation for a cohesive event experience. Requirements, expectations and objectives are translated into a clear direction, providing orientation for all subsequent planning and execution while shaping the event's identity.
3 Create
We transform the defined direction into a compelling overall experience. Through the deliberate development of design, atmosphere and staging, we create events with a distinctive identity, a consistent appearance and a memorable character.
4 Execute
We bring the developed concept to life. Processes, stakeholders and partners are carefully aligned and coordinated to ensure efficient workflows and seamless delivery throughout the project.
5 Lead
Your dedicated project lead remains by your side on-site throughout the event. From coordinating all key operations to proactively managing last-minute challenges, we ensure a smooth and flawless event experience.
6 Impact
We evaluate outcomes and turn insights into value. Through structured analysis and reflection, experiences and results are systematically assessed, making impact measurable and generating valuable learnings for future projects.
Facts And Figures
10+
Years of industry experience
3+
Creative minds in The Team
40+
Specialists in The Network
30+
Projects delivered annually
2025
Founded as The EventLab GmbH
Operating internationally
Based in the Nidfeld Quarter, Kriens, Lucerne South.
What types of events can I engage The EventLab for?
We conceive, develop and deliver bespoke event experiences for businesses and private clients, regardless of occasion, format or scale.
Can I engage you for selected project phases only?
Absolutely. We are happy to support specific aspects of event planning and delivery, depending on your needs.
Am I required to work with The EventLab's suppliers and partners?
No. We can seamlessly collaborate with your existing suppliers and partners at any stage of the project. Where additional expertise is required, we draw upon The Network - our curated circle of event industry specialists.
In which regions do you operate?
We work across Switzerland and support international projects where required.
What does event planning and delivery cost?
Costs depend on the scope, requirements and objectives of the project. Following a brief, non-binding initial consultation, we provide a tailored proposal based on your specific needs and desired level of support.
When should I contact you regarding my event?
Ideally, we become involved as early as possible. This allows sufficient time for strategic concept development, structured planning and precise execution. However, we also support short-notice projects with the same level of care, commitment and quality.